Tag Archives: womenswear

Shoot Spree – Luxury Pret feat. The Famous 9

Hi All!

As I mentioned in an earlier blog entry, I told you I would be recounting a behind-the-scenes peek into some of the fashion pictorials The House of Arsalan Iqbal recently orchestrated and shot.
 
There is one thing that Fayez, the Head Designer of ‘AI Femme’, our women’s wear line, and I have in common: We each have OVERSIZE ideas and larger ambitions for the brand. Zurain, our Creative Consultant attempts to bring us down to earth occasionally but usually fails, knowing that we both believe that where there is a will there is a way! =P
 
So was the case with the most ambitious, extensive and most expensive shoot that The House of Arsalan Iqbal has ever planned! This was an exercise in coordinating numerous super-busy female models, male models, actors and celebrities to converge at one venue to photograph the theme-based shoot.
 
We wanted to shoot AI Femme’s sumptuous, jewel-toned pure silk jumpsuits with accompanying decorative headpieces from  the line’s Luxury Prêt capsule. The concept was to posit several strong women in an arena partially inspired by the bravado of  the women from the hit TV series ‘Desperate Housewives’ and merge it with the verve and vigour of  mythical Amazonians to ostensibly create a bevy of Glamazons.
 
Uber-model Iraj Manzoor “played” the Queen of the Amazon to perfection and was accompanied by Ayesha Toor; designer Sanam Agha, actress Zhalay Sarhadi; journalist Kiran Haroon; model Marvi Sarfaraz; model Maha; model Tatmain and newbie model/actress Sayeeda  each sheathed in distinctly coloured jumpsuits and  accessorized with jewelry created by Fayez and each carrying a weapon of her choice from saber swords , sword gauntlets and daggers and from axes, poles, bow and arrows to Executioner’s  swords and knuckle dusters ETC.! Make-up was done by Aku Apa (Nighat Misbah) and her team at Depilex.
 
Along with the fierce line of women who were shot both in a group and separately for stunning solo shots, a posse of 12 random male models were procured to play…. massacred, splayed corpses dressed in army fatigue trousers, white or black Ts,  with the more buff models deciding to go bare-chested with a mixture of grease and shoe polish smeared on their clothes, faces and bodies by Zurain to render an army feel. They convincingly played dead corpses some with open staring eyes and were surrounded by a medley of antique looking Roman soldier’s Galea helmets.
 
It was a glorious and macabre fashion tableau photographed by Fayyaz Ahmed which will be published in a leading magazine after our stint at Pantene Bridal Couture Week in late November.

Look forward to it as much as we are!

Below are a couple of astonishing pre-production images to show how amazing they all look together.

Group Formation

Group Formation

Super co-operating and talented boys!

Super co-operating and talented boys!

dead corpses formation

dead corpses formation

Ciao!

Arsalan I.

On a crazy shoots spree!

I apologize for my slight absence but my team and I have been involved in a spate of fashion pictorials for the ‘AI Femme’ (women’s wear) line. We were very excited about orchestrating the shoots and had planned the concepts way in advance. AI Femme Head Designer Fayez Agariah took a breather from designing the upcoming bridal collection for the upcoming Pantene Bridal Couture Week and flew down to Karachi from Islamabad for three days to art-direct the shoots he had envisioned.

The first shoot was inspired by myriad influences; from 70s black and white photographs of androgynous fashion shot by Helmut Newton to iconic images of Audrey Hepburn from ‘Breakfast at Tiffany’s’. The outfits paid a reverential nod to these images but were contemporary in feel and cut from the back-beaded LBD to the structured rilli-like white sports jacket.

Fayez chose his favourite ‘muse’ the irrepressible and decidedly androgynous dusky beauty Ayesha Toor to play the character who “transmogrifies: (a favourite word of Fayez suggested by Creative Consultant Zurain Imam which means “to transform in a surprising or magical manner” from an ultra-feminine socialite to an ambiguously a sexual character.

Photographer Fayyaz Ahmed and Fayez decided to shoot half the shoot (three outfits) indoors but insisted to shoot the rest at night in Karachi’s deep dark metropolis. Driving through Karachi the team shot some amazing photographs near the Clifton underpass, against the backdrop of the Sofitel Tower and then later in front of the Ocean Mall itself much to the chagrin and annoyance of the guards who tried to hurry the team up! Ayesha all this time with cigarette stylishly in hand à la Newton remained cool, aloof and unflustered!

The last image with Ayesha wearing a French-inspired riding jacket cum jump suit (which easily ‘transmogrified’ into a Batman-like cape!) was shot near the old Metropole Hotel a place that commuters traverse every day but never realize is an amazing backdrop for fashion shoots at night! With traffic crossing from all four sides at this crossroads, the team incurred a lot of attention from families in cars, to single men on motorbikes and even rickshaw drivers stopping to stare! Everyone loves a little night time glamour!

The team finally wrapped up shooting around 2:30am after creating a slew of unbelievably stylish, iconic and Vogue-quality shoots! I was delighted by the results and am sure you will too when they appear in a leading publication soon!

Next time I will relate the goings-on of the even more ambitious and most expensive and expansive Arslan Iqbal fashion shoot to date!

Stay tuned for the pictures 🙂

Till next time!

Ciao!

Arsalan I.

Vision for the brand!

Hey guys!

Of late, I’ve been rigorously researching the reason why major Pakistani brands have not indulged in a penchant for creating a myriad of accessories. For eg: ZARA has both menswear and women’s wear lines but they also sell socks, gloves, handbags,undergarments, jewelry etc as does Next, H&M and so many other international brands!

I’m working hard on my brand, ‘The House of Arsalan Iqbal’ to propel it to a level higher than it is right now and higher than any other brand in Pakistan! This requires vision and hard work. I have a team of dedicated and hard-working individuals who have and will Insha’a’Allah be playing a crucially important role in brand development.

Below, I’d like to share a few images from my research board:

Unfortunately, right now I can’t disclose what it is exactly that I am coming up with, but you’ll be accosted with a huge shift in brand presence for the label and what it has to offer; a brand which just began from a menswear line of shirts, suits, sherwanis and ties and has grown enormously in a span of a mere two-and-a-half years.

I’m supremely happy and humbled by the amazing response!

God bless you all!

Yesterday I was frustrated but now I am really thankful for my team, friends, well-wishers and family around me.

That’s how Life is! 🙂

Ciao,

Arsalan I.

Islamabad Studio Launch..!!

Hello All!

I felt it was now time for me to take my re-named, re-branded and re-polished trade name ‘The House of Arsalan Iqbal’ forward in a more innovative and comprehensive way. In this regard, I got on-board two accomplished veterans of the Pakistan Fashion Industry who in the past have also made inroads in the international fashion circuit: Zurain Imam a leading fashion journalist who will be heading Marketing/PR for the brand and fashion designer Fayez Agariah whom I chose to spearhead the women’s wear side of the brand under the aegis of ‘AI Femme.’

I know my forte is menswear which I will continue to design under the ‘AI Homme’ tag so I decided to hire a specialist women’s wear designer. Fayez is immensely talented, innovative and fantastic and truly one of the greatest ever “structure specialists” in the history of Pakistan Fashion.

After having graduated from the London College of Fashion and interning gratis for the grande dame of British Fashion Dame Vivienne Westwood, and making periodical splashes in myriad Pakistani Fashion Weeks, Fayez relocated from Karachi and Lahore to finally settle down in Islamabad. Our stars aligned and it seemed fortuitous and a perfect time and opportunity for the Hose of Arsalan to launch a studio in Islamabad!

I’ve set up a unit in Islamabad which solely produces Women’s Wear Prêt, Luxury Prêt and Demi-Couture pieces all of which will be available off-the-rack and bespoke at SUITE 907.

Zurain, also being our Creative Consultant looks into the production to ensure that quality and the product is up to stringent international standards.

The House of Arsalan Iqbal formally launched its studio atelier ‘Suite 907’ on August 31, 2013 and garnered an amazing outpour of love and support from family members and friends. It was a private launch which was generously covered by GT Magazine. (Below are a few photographs from the fun event)

A Detail From An AI Homme Sherwani

A Detail From An AI Homme Sherwani

Ambient Candles

Ambient Candles

Arsalan Iqbal With His Sister-in-Law Rubina Jaffar

Arsalan Iqbal With His Sister-in-Law Rubina Jaffar

Ayesha Gul, Moeed Tariq and Amira Farooq

Ayesha Gul, Moeed Tariq and Amira Farooq

Ayesha Toor and Zurain Imam

Ayesha Toor and Zurain Imam

Salman, Ayesha, Fayez and Amira

Salman, Ayesha, Fayez and Amira

Studio Ambience

Studio Ambience

Zohaib Amjad Butt, Lahore-Based Tattoo Artist

Zohaib Amjad Butt, Lahore-Based Tattoo Artist

Friends and colleagues including actress and ‘AI Femme’ muse Ayesha Toor; artist Amira Farooq, resident artist for AI Femme’s A/W 2013 collection and Haroon Shuaib (Head of Communications for USAID) enjoyed hors d’oeuvres and cocktails while feting the designers and the House of Arsalan Iqbal fresh and creative endeavours.

Any prospective client interested in getting bespoke menswear or women’s wear outfits can make an appointment through our Vendeur Moeed Tariq at Studio 907.

Below are his and Studio 907’s contact details

Moeed Tariq Cell #: 0335-8431797

Studio 907 Landline #: 051-4371952

Ciao for now!

Arsalan Iqbal